You want to consider tastes and preferences is your beer for craft connoisseurs or young people trying to have fun? More for the post-work happy hour crowd, or free-spirited, music-festival-attending Bohemians? On top of that, you’ll need to consider more practical elements, such as income and-more to the point-where your target customers prefer to buy their beer. Whats the perfect moment to drink your beer? Bright, fun IPA label by Wintrygrey. Not even the Beatles could charm all those angry moms and dads (or Dean Martin) who hated rock and roll your beer will sell better if you stop trying to satisfy everyone and focus on meeting the needs of and marketing to a small, select group. Is it an ale or lager? American, German, English? Why should people choose your beer over others? These are all crucial for developing the personality of your brand-and will dictate what specifically you need to communicate through your beer label. To simplify things, ask yourself these 3 key questions:įirst, you need to know what you’re selling. That doesn’t mean you have to sign up for a weekend yoga/detox retreat-even if they do have beer yoga these days-what it means is before you get into the fun part of designing a beer label, you need to know where your product stands from a branding perspective. We hate to bring up ancient history, but Socrates has some great advice about craft beer packaging: know thyself. Before you label: figure out your brew’s brand personalityīefore you label: figure out your brew’s brand personality.This guide outlines everything you need to do for a catchy and memorable beer label that will get noticed on the shelf: Here, we’re going to talk specifically about how to create perfect craft beer labels to compete with the even the biggest beer brands. The problem with most small-scale brewers, though, is they don’t know as much about marketing and design as they do about hops and fermentation. dollar share.īut what does that mean for you, the small-time brewer with lots of heart and an even heartier beer? It means there’s no point in waiting to realize your big-brewery dreams. As of 2014, craft brewers made up 11% of the volume share and 19.3% of the U.S. Craft beer is just now hitting that sweet spot between quirky trend and mainstay business, with craft beers now posing serious competition against “big beer.” According to statistics from the Brewer’s Association, craft brewing is quickly cementing itself as a viable-and profitable-industry, with microbreweries and brewpubs continuing their rise to satisfy demand. There may not be a better time to go into craft beer than right now. Beautiful, unique beer labels for fabryka piwa by Martis Lupus. You’re going to need powerful beer labels. Your beer is better than the name brands! Now, it’s time to take your passion to the next level… but convincing strangers to try your brand is a lot harder than convincing your friends and family.
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